What makes mobile marketing such a huge opportunity right now? Well, mobile marketing is simply a moving marketing campaign. With mobile web currently being hyped as the next big thing, people are getting more and more reliant on it. From finding out the latest trends, to searching for the nearest dry cleaning services in your area, people tend to use mobile internet as often as possible. It’s easy to access, and very convenient. People do not need to use a phonebook anymore, specially when they are on the go. Now, it’s just as easy as browsing through your phone apps with the help of Google Map! 1 out of 3 searches is a local search. Not only is Google Map for searching places, local businesses or hotels, it’s also a way of getting people connected. Such as the app called Foursquare. With smart phones’ prices getting lower and more affordable, it’s no question that everyone would be getting a smart phone these days.
According to a study, text messaging is used by over twice the number of Internet users. SMS is still the King of mobile messaging with more than 6.1 trillion messages sent last 2010 alone! The good thing about text messaging is that it not only serves as a social tool but has now become increasingly useful in the business aspect. A harmless text message is more likely to be read and noticed than annoying e-mail messages that easily gets deleted and tagged as spam or junk mail.
So why choose local mobile marketing over other businesses? For the number one reason that cellphones have become the most widely used gadget today. In the competitive world of advertising, mobile marketing has an edge. Only less than 20% of marketing e-mails are being opened and these are not opt ins yet. Not only does it help your business grow, but it also gets customers stay connected. That is why this incredible opportunity is such a huge success.
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