Google Places has become the new Yellow Pages

What makes Google Places interesting? Nowadays, millions of people interact with friends, loved ones, colleagues through their mobile phones. Google places have become a tool in connecting people with the places we love.

So how can Google Places benefit your business?  First of all it’s FREE! It offers companies a chance for their business to be known and listed on the internet, where it can be accessible to millions of people. 20% of Google searches are local, and 40% of that is on mobile.

Businesses can verify their local listing and see if the details shown are correct or add an option for notifications. Premium options like adding photos or videos to your listing are all for free. Custom categories are also offered to keep your customers coming back to your business. Or attract new customers with coupons who are just looking around.

Integrated with Google Places are two powerful social media tools, Facebook and Foursquare. Everybody knows Facebook, of course. Foursquare however is not very known among businesses, but it should be. Foursquare is a location based social app which shows us categories of places within a few miles or even worldwide. A survey from ComScore Inc. revealed that during their three month study ending April 2011, 74.6 million people in the U.S. owned smartphones.

Google Places is practical, accessible and free, easy to manage, anytime and anywhere. It’s revolutionizing local mobile and internet marketing to a next level.